The Rooted Business Podcast

69. CONSCIOUS MARKETING: Toxic Manipulation vs. Aligned Attraction with Messaging Mentor + BAM Community Member Natalie Ross

March 05, 2022 Episode 69
The Rooted Business Podcast
69. CONSCIOUS MARKETING: Toxic Manipulation vs. Aligned Attraction with Messaging Mentor + BAM Community Member Natalie Ross
Show Notes

Listen To This Episode If...

You are a spiritual entrepreneur who wants to make more sales without using toxic marketing tactics. 



Traditional marketing tactics that pound on pain points and pressure someone into purchasing doesn’t work for spiritual entrepreneurs because it doesn’t honor the sovereignty of a potential client. 


If you are grossed out by the retraumatizing and manipulative methods that are rampant in the online marketing space, you’re going to want to tune into this episode. Natalie Ross from Earth Speak comes on the show and we tear down the old paradigm of marketing because we want to revolutionize how spiritual entrepreneurs can attract clients through aligned and ethical attraction. 


What You'll Learn in this Episode: 

  • How to  see and hear your potential client’s challenges and pains so they feel safe to make the sovereign decision to work with you instead of using pain as a manipulative tool. 
  • Understanding that giving your potential client information is not the same as creating artificial pressure to make a sale. 
  • Living in the nuanced space of nervouscited to grow instead of overriding your nervous system to “feel the fear and do it anyway”
  • Why vanity metrics give us the illusion of safety and security
  • Seeking safety in your own nervous system so you can attract clients in an aligned way instead of from a place of scarcity
  • Copy and content writing as a mindset reformation rather than just writing skills 


Kat on the Earth Speak Podcast



Your Speakers:


Natalie Ross  helps magical entrepreneurs tweak their marketing, so they can reach more of the people they're meant to serve. She helps them go from feeling overwhelmed and not knowing how to talk about what they do to creating content that's fun and brings in more sales. She also produces the Earth Speak podcast and runs a community about connecting more deeply with self, others, nature and spirit.



Kat HoSoo Lee is a trauma-informed Spiritual Business Mentor and host of The Rooted Business Podcast. She uses the tools of somatic and emotional alchemy to guide soulful entrepreneurs to approach their business as a spiritual practice. This allows them to cultivate businesses that are rooted in conscious values, ethical marketing and purposeful service.

Connect with Kat:



This podcast is made possible with sound production by Andre Lagace.